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Cookie Policy
1. What are cookies?
Cookies are small pieces of information stored by your browser, on the hard disk of your computer or on your mobile device, when you visit a website.
These pieces of information travel back and forth between the website's server and your browser. In this manner cookies make it possible to identify a user’s terminal (computer, smart phone, etc) and present the website content in a manner adapted to the user’s preferences. Cookies cannot be used to identify a physical person.
2. Why do we use cookies?
b-token uses cookies primarily to ensure your visit to our website is as pleasant as possible and to offer you a great shopping experience.
Without cookies, visiting the website would be a much more frustrating experience.
More precisely we use them to recognise your browser and your device and also for the following purposes:
- Keeping track of items stored in your shopping basket – while you browse on our website
- Keeping track of your specific preferences – e.g. language preference
- Preventing fraudulent activity
- Improving security
- Performance analysis, improving shopping experience by better content and products
3. Categories of cookies used by our website
When you view our website, we may install a range of cookies on your browser, according to your preferences.
Cookies that we use can be divided in three main categories as follows:
Necessary Functional Cookies – are necessary to view or navigate on our webshop.
Performance and Analytics Cookies – We may use cookies to assess the performance of our website, to understand the behaviour of our visitors.
Marketing and Social Media Cookies – Facebook cookies, etc
4. How to manage cookies on our website
You can manage the cookie settings via your browser settings. You are free to delete or block certain cookies from being installed on your device.
Note that if you disable cookies entirely, our website may not function properly.
The links below explain what you should do to manage cookies in the browser you are using:
- Internet Explorer: https://support.microsoft.com/en-ca/help/17442/windows-internet-explorer-delete-manage-cookies
- Microsoft Edge: https://support.microsoft.com/en-ca/help/4468242/microsoft-edge-browsing-data-and-privacy
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
- Safari: https://support.apple.com/en-ca/guide/safari/sfri11471/mac
- Opera: http://help.opera.com/opera/Windows/2393/en/controlPages.html#manageCookies
- Google Analytics: We use Google Analytics to measure how users have found us, how they use our website and to improve our website. You can opt-out from Google Analytics by installing an Opt-out Browser Add-on here: https://tools.google.com/dlpage/gaoptout
4.1 Links and additional information about cookies
If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:
http://www.allaboutcookies.org/
http://www.youronlinechoices.com/
5. Where can I get more information?
If you have any questions about this cookie policy, please send us an email at: [email protected]. Please note that the information about cookies may change from time to time. In order to be up-to-date with our cookie policy, please visit this page regularly.
6. Cookies overview
Necessary Functional Cookies
| Cookie Name | Purpose/description | Expiration |
| BTOKENSESSID, _client_btoken_session | Preserves user session state across page requests. | Session |
| __cfduid | To identify trusted web traffic. | 1 year |
| country | Country detection via IP. | 1 month |
| cookieconsent_status | Cookie consent. | 1 year |
Performance and Analytics Cookies
| Cookie Name | Purpose/description | Expiration |
| Google Analytics | We use Google Analytics to measure how users have found us, how they use our website and to improve our website. You can opt-out from Google Analytics by installing an Opt-out Browser Add-on here: https://tools.google.com/dlpage/gaoptout?hl=en. | |
| __utma | Used by Google Analytics. | 2 years |
| __utmb, __utmc, __utmt, __utmv, __utm.gif | Used by Google Analytics. They serve to measure how users have found us and are used to improve our website. | Session |
| __utmz | Used by Google Analytics. They serve to measure how users have found us and are used to improve our website. | 6 months |
| _dc_gtm_UA-# | Used by Google Tag Manager to control the loading of a Google Analytics script tag. | Session |
| _gid | Used by Google Analytics. Registers a unique ID to generate statistical data. | 24 hours |
| _ga | Used by Google Analytics. Registers a unique ID to generate statistical data. | 2 years |
| _gat | Used by Google Analytics to throttle request rate. | Session |
| gwcc | Used by Google Analytics. | 4 months |
| _hjIncludedInSample, _hjIncludedInPageviewSample | Determines if the user's navigation should be registered in a certain statistical place holder. Used by Hotjar. | 1 day |
| _hjAbsoluteSessionInProgress | This cookie gives the visitor an ID, so the visitor does not get registered twice. Used by Hotjar. | 1 day |
| _hjid | Registers a unique ID to generate statistical data. Used by Hotjar. | 1 year |
| _hjTLDTest | This cookie checks that cookies are enabled on this domain. Used by Hotjar. | Session |
Marketing and Social Media Cookies
| Cookie Name | Purpose/description | Expiration |
| fr, tr, _fbp | Used by Facebook to deliver advertised products. | 3 months |
| ads/ga-audiences, ads/user-lists/# | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | Session |
| IDE | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 2 years |
| MUID, MUIDB | Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. | 1 year |
| PREF | Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. | 8 months |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. | 179 days |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| yt-remote-cast-installed, yt-remote-fast-check-period, yt-remote-session-app, yt-remote-session-name | Stores the user's video player preferences using embedded YouTube video. | Session |
| yt-remote-connected-devices, yt-remote-device-id, yt.innertube::nextId, yt.innertube::requests | Stores the user's video player preferences using embedded YouTube video. | Persistent |
| _uetsid, _uetvid | Used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor's preferences. Used by Microsoft Bing Ads. | 16 days |
| _uetsid_exp, _uetvid_exp | Contains the expiry-date for the cookie with corresponding name. | Persistent |
| GPS | Used by YouTube. Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| test_cookie | Used to check if the user's browser supports cookies. | 1 day |
| r/collect | Used by Google DoubleClick to measure efficiency of viewed or clicked ads and shows targeted ads. | Session |
| NID | Used by Google. Registers a unique ID to deliver targeted ads. | 6 months |
7. Third Party Cookies
Our website also places cookies from third parties. For information about the cookies that these parties place for their marketing purposes, we refer you to the statements on the websites of these parties.
https://policies.google.com/technologies/partner-sites?hl=en-ca
https://en-gb.facebook.com/privacy/explanation
https://privacy.microsoft.com/en-ca/privacystatement
https://www.hotjar.com/legal/policies/privacy/
For more information on how we manage, share and retain your information, please read our privacy policy.