Cookie Policy

1. What are cookies?

Cookies are small pieces of information stored by your browser, on the hard disk of your computer or on your mobile device, when you visit a website.

These pieces of information travel back and forth between the website's server and your browser. In this manner cookies make it possible to identify a user’s terminal (computer, smart phone, etc) and present the website content in a manner adapted to the user’s preferences. Cookies cannot be used to identify a physical person.

2. Why do we use cookies?

b-token uses cookies primarily to ensure your visit to our website is as pleasant as possible and to offer you a great shopping experience.

Without cookies, visiting the website would be a much more frustrating experience.

More precisely we use them to recognise your browser and your device and also for the following purposes:

  • Keeping track of items stored in your shopping basket – while you browse on our website
  • Keeping track of your specific preferences – e.g. language preference
  • Preventing fraudulent activity
  • Improving security
  • Performance analysis, improving shopping experience by better content and products

3. Categories of cookies used by our website

When you view our website, we may install a range of cookies on your browser, according to your preferences.

Cookies that we use can be divided in three main categories as follows:

Necessary Functional Cookies – are necessary to view or navigate on our webshop.

Performance and Analytics Cookies –  We may use cookies to assess the performance of our website, to understand the behaviour of our visitors.

Marketing and Social Media Cookies – Facebook cookies, etc

4. How to manage cookies on our website

You can manage the cookie settings via your browser settings. You are free to delete or block certain cookies from being installed on your device.

Note that if you disable cookies entirely, our website may not function properly.

The links below explain what you should do to manage cookies in the browser you are using:

4.1 Links and additional information about cookies

If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:

5.  Where can I get more information?

If you have any questions about this cookie policy, please send us an email at: [email protected]. Please note that the information about cookies may change from time to time. In order to be up-to-date with our cookie policy, please visit this page regularly.

6. Cookies overview

Necessary Functional Cookies

Cookie Name Purpose/description Expiration
BTOKENSESSID, _client_btoken_session Preserves user session state across page requests. Session
__cfduid To identify trusted web traffic. 1 year 
country Country detection via IP. 1 month 
cookieconsent_status Cookie consent. 1 year 

Performance and Analytics Cookies

Cookie Name Purpose/description Expiration
Google Analytics We use Google Analytics to measure how users have found us, how they use our website and to improve our website. You can opt-out from Google Analytics by installing an Opt-out Browser Add-on here:  
__utma Used by Google Analytics. 2 years 
__utmb, __utmc, __utmt, __utmv, __utm.gif Used by Google Analytics. They serve to measure how users have found us and are used to improve our website. Session
__utmz Used by Google Analytics. They serve to measure how users have found us and are used to improve our website. 6 months
_dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag. Session
_gid Used by Google Analytics. Registers a unique ID to generate statistical data.  24 hours
_ga Used by Google Analytics. Registers a unique ID to generate statistical data. 2 years 
_gat Used by Google Analytics to throttle request rate.  Session
gwcc Used by Google Analytics.  4 months
_hjIncludedInSample, _hjIncludedInPageviewSample Determines if the user's navigation should be registered in a certain statistical place holder. Used by Hotjar.  1 day
_hjAbsoluteSessionInProgress This cookie gives the visitor an ID, so the visitor does not get registered twice. Used by Hotjar. 1 day
_hjid Registers a unique ID to generate statistical data. Used by Hotjar. 1 year
_hjTLDTest This cookie checks that cookies are enabled on this domain. Used by Hotjar. Session

Marketing and Social Media Cookies

Cookie Name Purpose/description Expiration
fr, tr, _fbp Used by Facebook to deliver advertised products. 3 months 
ads/ga-audiences, ads/user-lists/# Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Session
IDE Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 2 years
MUID, MUIDB Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.  1 year 
PREF Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.  8 months 
VISITOR_INFO1_LIVE  Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 179 days
YSC Registers a unique ID to keep statistics of what videos from YouTube the user has seen.  Session
yt-remote-cast-installed, yt-remote-fast-check-period, yt-remote-session-app, yt-remote-session-name Stores the user's video player preferences using embedded YouTube video. Session
yt-remote-connected-devices, yt-remote-device-id, yt.innertube::nextId, yt.innertube::requests  Stores the user's video player preferences using embedded YouTube video.  Persistent

_uetsid, _uetvid Used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor's preferences. Used by Microsoft Bing Ads. 16 days
_uetsid_exp, _uetvid_exp Contains the expiry-date for the cookie with corresponding name. Persistent
GPS Used by YouTube. Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. 1 day
test_cookie Used to check if the user's browser supports cookies. 1 day
r/collect Used by Google DoubleClick to measure efficiency of viewed or clicked ads and shows targeted ads. Session
NID Used by Google. Registers a unique ID to deliver targeted ads. 6 months


7. Third Party Cookies

Our website also places cookies from third parties. For information about the cookies that these parties place for their marketing purposes, we refer you to the statements on the websites of these parties.

For more information on how we manage, share and retain your information, please read our privacy policy.




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